Optimising a website is the new having a website – think how often you browse and buy on a tablet or phone, or how often you see others doing it.
The
US general manager of Alibaba.com said this year that creating a seamless
shopping environment on a mobile phone “will be crucial for any business that
wants to grow in 2014”.
Shopping on your mobile or tablet – how many
people do it?
Statistics
show that more people are buying this way, as a quicker alternative to firing
up the PC. With a mobile or iPad, it’s easy to buy on the go when you remember
something, or while relaxing in the evening. These devices are convenient and
to hand.
Research
company eMarketer predicts that in two years, a quarter of all eCommerce will
be done via a mobile device. That’s potentially one in four customers looking to
buy on their tablet or phone.
The
famous USA sale day ‘Black Friday’ is coming up soon – last year figures by
Custora High-Growth eCommerce Index showed that 40% of all online shopping was
done on mobile devices that day.
Does a website always needs to be optimised?
Usually,
yes. It can be pot-luck whether a traditional website created for a typical
browser window works on a tablet or mobile.
Often it’s there in spirit but can look messy – tiny writing, weird
buttons, overlapping products etc.
Going
back to what Annie Jie Xu of Alibaba said, it is about creating a ‘seamless’
shop for customers. Think about whether you would continue shopping on something
clunky and confusing.
Optimisation
for eCommerce is about streamlining the process to suit the small and medium
sized screens of mobiles and tablets.
Ecommerce
mobile app development – when to invest
Any eCommerce platform is likely to
benefit from mobile optimisation, as it makes shopping easier for customers and
can lead to a higher conversion rate.
We see mobile device optimisation as a
sensible choice, people will keep using phones, and customers will keep buying
online, in the easiest way possible. Mobile devices are to hand, they are
already turned on, and with an optimised website, it should be hassle free.
In terms of budget, it comes down to
what you need and what you expect. Project costs will vary significantly from
project to project. We suggest speaking to a software company about mobile app
development.
About
Us
We’re Eastpoint, a Cambridge-based software company with experience in ecommerce web and Mobile App development Company in Cambridge, London and UK.
If you’re looking for an online shop or eCommerce
platform give us a call or send an email – we have worked on various eCommerce
projects and have several options to get the most of your budget. Get in touch
with us about outsourcing that part of the
project. We have experience working with partners and agencies on software
products. Call us on 01223 690164 to discuss what you need and how we can help.
Visit us: https://www.eastpoint.co.uk/
Visit us: https://www.eastpoint.co.uk/
